Emma Fisher

VP, Global Marketing at RWS

Leading RWS’s global content strategy, Emma is driven by B2H insight, digital content and customer behaviour trends, and content transformation strategies that elevate conversations with customers.

Emma Fisher

How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which …

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Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them.

This leads us to the question: Can AI truly understand our world if it relies solely on …

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